ZIRA WBRM Trading & Routing

Raise your business performance with interconnect trading and routing


Operators are aiming to establish more adjustable process so they can boost revenue by being competitive in this constantly changing market. In the wholesale telecom business international traffic is one of the major sources of revenue that requires precision, automated provision and full visibility of buy and sell process. The final goal for telecom operators is to be set on capability to create preferred options and leading opportunities to increase overall business performance.

ZIRA Trading & Routing solution is part of ZIRA Wholesale Business Revenue Management. Solution enables sales to increase revenue and closely monitor margins by providing accurate business information in real time while securing winning response to changing market conditions and latest trends. With configurable algorithms and simulations user have an ability to define personalized routing and trading strategies based on prices under negotiation and current traffic trends.

ZIRA WBRM Trading & Routing 7.0 advantages

Innovative Origin (A-Number) Routing & Rating

A Number Routing – enabling creation of different technical order depending on type of created commercial orders. A number Routing fully supports creation of “A number routing order” enabling that call for same destination will be routed differently based on combination of calling number (A number) and called number (B Number).

A Number Rating – A number (origin based) rating enables that each XDR is rated differently based on combination of A number and B number (origin – destination). This enables greater flexibility in creating rate plans that fit any customer.

Utilization of quality parameters for Rating, Routing and Performance monitoring

Quality parameters can be used in rate calculations so that offered price for each destination represents blended rate calculated based on actual cost and actual quality of trunk(s) through which call is routed

Quality parameters can be used in routing calculations so that proposed routes are not strictly selected based on least cost (Least Cost Routing) instead routing calculations can propose routes based on costs and quality (Quality Cost Routing)

System is able to calculate quality parameters from CDRs and present this information to user through Heat Maps and data grids giving him information about quality for each destination, trunk & operator through which call is routed

ZIRA Trading

ZIRA Trading covers all functionalities to successfully run wholesale trading business from perspective of buying and selling. From buying perspective solution covers end to end buying process starting from managing suppliers rate sheets, extracting info from rate sheets, comparing rate sheets with other received rate sheets and providing this information to rating/billing for correct rating including A number rating and different charging intervals. Solution also enables creation of negotiation sheet which will be used for negotiation with other operators based on available offers. From selling perspective solution covers process from analysis of available prices and routing setups to creation and distribution of sales sheets based on those analysis.

Trading ZIRA
Routing ZIRA

ZIRA Routing

ZIRA Routing provides optimal carrier selection of preferred routes based on user-defined criteria (Routing Plan) for specific customer or destination. The system responds quickly to route changes creating profitable routing opportunities. Automatically off-load destinations based on a differential cost analysis to ensure overflow routing costs are minimized. Operators greatly benefit from optimal calculations of various sets of information like volume, commitments, refile rates, network performance and quality KPIs, route utilization including Carrier ‘s Billing/Financial behavior. Routing order could be prepared for different dates and scheduled for execution in the future.

Key Benefits

Progressive Buy & Sell

Progressive Buy & Sell Management supporting multiple business scenarios: A-number charging, CLI and Quality Indicators.

Controlled Sales

Sales sheet automation offers controlled configuration for handling sales and monitoring agreement performance.

Financial Optimization

Full awareness of Trading & Routing revenue path, Advanced Alerting, Configurable Business Rules.

Optimal routing

Holistic approach based on price, quality, commitments and preferred partners for effective routing.

Boost effectives & productivity

Enable access to business information in near real-time.


Eliminates manual intervention and errors by automating the whole process supported with validations, from routing plan to switch provisioning.

Simplify Buying

Import and validate buy sheets automatically from emails and comparing all available rate sheets from all customers.

Increase Performance

Use Trading Simulator for real-time & efficient negotiations, ensuring profitable Agreements.

Easy Integration

Proven ability to successfully integrate within any landscape and to positively respond to specific Customer requirement.

Related Topics

ZIRA WBRM Trading & Routing

ZIRA WBRM Trading & Routing (TRM) solution is stand-alone part of ZIRA Wholesale Business Revenue Management. Solution automates managing of Interconnect Business enabling sales to increase revenue and closely monitor.

VIVA Bahrain Case Study

VIVA Bahrain’s wholesale business has grown rapidly over the past six years of business. This quick growth along with new market demands put strain on their wholesale legacy solution.

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UNITIC Business Tower A/5
Sarajevo, Bosnia & Herzegovina

About Us

For over 25 years, ZIRA has been a leading vendor of innovative BSS solutions for customer, revenue and risk management covering the full order to cash process for retail and wholesale billing.

Working with 50+ telecommunication operators across 30 countries, ZIRA implements integrated and flexible modular solutions to protect legacy investments, reduce the risk and cost of implementation and meet customers’ unique needs.

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